So Coldplay are doing their part to thank their fans for paying to go to gigs by giving away an album, which will also be free for online download from May 15th onwards. So why is this important news here at Sharing Books, a children's book publisher?

Because it shows the growing trend. Authors, musicians, creators in general are increasingly giving their work away for free as marketing tools. In this case Coldplay are giving away their music because they like playing live, and can make money doing that. And selling merchandise. Children's publishing is no different, and Sharing Books offers an avenue for authors and book creators to take part in the growing free-content make money on residuals movement.

Book creators can easily use Sharing Books as a distribution platform, driving people to their work and brand. We are happy to be used that way, and fully hope that happens. So book creators, take advantage of the service we offer, and get in on the growing free content movement.

Labels: business philosophy, content