Yesterday my colleague, Marcus Riedner posted on facebook, a reply to a comment from a published author telling other authors not to publish on Sharing-Books. I am glad we are making a difference and that some people feel challenged by our model. Our publishing model and our business model are meant to challenge the status quo of the children's books industry. It must be working.

Sharing-Books was designed to serve the rejected and the hopeful author.

The Rejected have seen their efforts unappreciated, most of the time for reasonable economic reasons as it is hard to earn a profit with paper publishing of children books. The rejected who are looking for a place that appreciates their effort find a warm welcome at Sharing-Books.

The Hopeful are of two types, unpublished and published. For the unpublished hopeful Sharing-Books can be the vehicle proving the popularity of their works and establishing their personal brand. For the published hopeful who like us have wondered if there is a better way to publish than the traditional way, they have found it. They can join us in establishing a new publishing paradigm.

Technology makes things possible that we did not imagine before. A book is literature. A book is not to be confused with printed paper. Printed paper is just a container for the content of a book - and so is the electronic device you are using to read this post. An electronic literature container permits completely new business models. In the future, the environmentally unfriendly "paper literature container" will be used only when necessary - on demand - one copy at a time - and with not one copy wasted. The paper copy will be ordered from an electronic device.

In his latest book, Tribes, Seth Godin, has a chapter called Watching the Music Business Die. I quote: "Taking a look at the music business is a useful education for any heretic. It demonstrates how exceedingly intelligent people in a fairly new industry willfully ignore the world around them and hid. Those lessons apply to just about every industry you can imagine."

Book publishing is ready for new business models. We started with the books we enjoy the most, children books. Let's see where it takes us.